The short film was conceptualized, directed, and voiced over by Jabbre ambassador Julio
Fabian Vlog, and brought to life through the genuine performances of fellow ambassadors
Sheepvlog, Motokem, and Daniel, the real-life son of Julio Fabian. Together, they crafted a
heartfelt visual love letter to the unsung heroes of the family — the fathers who work hard, give
selflessly, and love unconditionally.
The video follows the everyday grind of a father — waking early, working tirelessly, and quietly
carrying the weight of responsibility — all to give his children a life of comfort, safety, and
opportunity. It shines a light on the kind of love that isn’t always expressed in words, but in
action — in every sacrifice made and every silent effort endured.
“Kakayod, tataguyod… ganyan magmahal ang tatay.”
These words echoed through the video, capturing the spirit of every father who gives his all
without asking for anything in return.
Released on Jabbre’s official social media pages, the video quickly touched the hearts of viewers
nationwide. Comments poured in, with many expressing how the story reminded them of their
own fathers — silent heroes who never stop working for the good of their families.
As a brand built on real connection, Jabbre proudly honors all fathers — riders, workers,
mentors, and providers — whose love is seen in their daily grind and whose strength keeps
families moving forward.
To every tatay, papa, ama, and daddy — we salute you.
Happy Father’s Day from Jabbre