Jabbre has been an active supporter of basketball both in the Philippines and internationally,
seeing the sport as a powerful platform to connect with and inspire the youth. The brand has proudly partnered with Asia Basket, formerly known as Filbasket, a well-respected semi-
professional basketball league headed by former PBA and UAAP player Jai Reyes. The league features talented players from well-known Universities in the Philippines and semi-pro teams
from across Asia.
By sponsoring a series of Asia Basket tournaments from 2023 and 2024 — two in the Philippines
and one in Kuala Lumpur, Malaysia — Jabbre has taken meaningful steps toward embedding its
brand within the basketball community. However, the brand’s ultimate vision goes beyond
professional sports. Jabbre’s involvement in these events is driven by a desire to inspire and
connect with kids and the youth, encouraging them to embrace sports as a path to personal
growth and development.
This strategic move is also aligned with Jabbre’s plans to expand its product category beyond its
well-known motorcycle intercom systems. By building early brand recognition among kids and
the youth, Jabbre positions itself for future growth and diversification. Early exposure to a
younger audience creates long-term familiarity and loyalty, which will be beneficial as the brand
explores new product lines.
